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December 5, 2024

Hyper-personalization and gamification

Hyper-personalization and gamification
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 User Engagement:

Understanding and enhancing engagement is crucial, as it is heavily influenced by game outcomes.

Personalization Challenges:

Volatile, outcome-driven behaviors create unique challenges for real-time recommendations.

Optimized Frameworks:

EFfECT-RL, t-RELOAD, and ComParE use advanced methods to deliver tailored, effective recommendations.

Improved Metrics:

These frameworks show significant boosts in engagement and prediction accuracy on skill gaming platforms.

References

  1. Debanjan Sadhukhan, Deepanshi Seth, Sanjay Agrawal, and Tridib Mukherjee. "EFfECT-RL: Enabling Framework for Establishing Causality and Triggering engagement through RL." In Proceedings of the 33rd ACM International Conference on Information and Knowledge Management, pp. 4836-4843. 2024. Link: https://dl.acm.org/doi/abs/10.1145/3627673.3680058
  2. Debanjan Sadhukhan, Sachin Kumar, Swarit Sankule, and Tridib Mukherjee. "t-RELOAD: A REinforcement Learning based Recommendation for Outcome-driven Application." In Proceedings of the Third International Conference on AIML Systems, pp. 1-7. 2023. Link: https://dl.acm.org/doi/abs/10.1145/3639856.3639884
  3. Mukherjee, Koyel, Deepanshi Seth, Prachi Mittal, NuthiS. Gowtham, Tridib Mukherjee, Dattatreya Biswas, and Sanjay Agrawal. "ComParE: A User Behavior Centric Frameworkfor Personalized Recommendations in Skill GamingPlatforms." In Proceedings of the 5th Joint International Conference on Data Science & Management of Data (9th ACM IKDD CODS and 27th COMAD), pp. 186-194. 2022. Link: https://dl.acm.org/doi/abs/10.1145/3493700.3493733
  4. Eswaran, Sharanya, Mridul Sachdeva, Vikram Vimal, Deepanshi Seth, Suhaas Kalpam, Sanjay Agarwal, Tridib Mukherjee, and Samrat Dattagupta. "Game action modeling for fine grained analyses of player behavior in multi-player card games (rummy as case study)." In Proceedings of the 26th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, pp. 2657-2665. 2020. Link: https://dl.acm.org/doi/abs/10.1145/3394486.3403316